Nintendo forces rebranding for adult entertainer “Pokeprincxss”

Patrick
Enlarge / Here’s hoping Nintendo doesn’t also consider those tattoos an infringement on its intellectual property.

Nintendo has issued a cease-and-desist order against a popular social media influencer for using Pokémon branding and imagery in her handle and products. But while the influencer formerly known as “Pokeprincxss” acknowledges her legal mistakes, she also feels she has been targeted by Nintendo for a very specific reason.

“Nintendo doesn’t want people to think I’m in any way, shape or form affiliated with them or that I have a partnership with them, and it all comes down to me being an adult entertainer,” the now-renamed “Digitalprincxss” says in a recent YouTube video addressing the issue. “Even though there are other people with ‘Poke’ in their name and they make money off it… I think it just literally has to do with me being an adult entertainer because they aren’t adult entertainers.”

Digitalprincxss boasts 1.9 million followers on Tiktok and significant followings on other public social media accounts. But she also hosts a subscription-based OnlyFans page, which charges $17 a month and promises “access to all my NSFW photos/videos that I post daily” and “uncensored content that I usually tease you with both on Instagram/Twitter.”

An example of a Poke Princess shirt featuring a Pokeball design that drew Nintendo's legal ire.
Enlarge / An example of a Poke Princess shirt featuring a Pokeball design that drew Nintendo’s legal ire.

While the Pokeprincxss name dates back eight years, Digitalprincxss says she thinks she may have drawn Nintendo’s legal ire when she tried to trademark the name through LegalZoom months ago, with an application that noted the mark’s use for adult entertainment. Digitalprincxss has also spent recent months selling shirts and other merchandise that used Pokéballs and other copyrighted Nintendo imagery; proceeds from those sales have now been paid back to Nintendo, she says.

“There are so many other people that sell Pokémon-related things, like fanart and everything like that, so that’s the reason why I didn’t really see anything wrong with it,” Digitalprincxss says in the video. “Nintendo is a family-friendly company, so they don’t want that to at all ruin their reputation or anything, if people think that me and them are affiliated… “Obviously that really sucks, but from a business standpoint I have to understand it.”

Despite the legal issues, Digitalprincxss says she doesn’t bear any ill will toward Nintendo and takes full responsibility for being “young and dumb” about the matter. “I am not at all going to cancel or go against Nintendo,” she said. “I just look at this like a business thing at the end of the day.”

The newly renamed Digitalprincxss addresses the legal issues that led her to abandon the Pokeprincxss name.

Nintendo has yet to respond to a request for comment from Ars Technica. But the company has a long history of zealously protecting its trademarks and copyrighted content online, going after everything from ROM distribution sites and mod chip makers to fangame makers and livestreamed game tournament organizers.

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