Apple started taking orders Friday for its new AirTags location-tracking product and the brand new purple coloration for the iPhone 12, however AirTag provide is already falling behind demand.

Introduced earlier this week, AirTags are Apple’s reply to the already established and comparatively standard Tile product. Every AirTag is a small disc that may be hooked up to a priceless possession so you may observe it together with your iPhone if you happen to lose it.

Every AirTag sends out a Bluetooth sign that close by suitable units within the “Discover My” community detect. When a tool detects the AirTag, it stories its location, and you need to use the newly rebranded “Discover My” app to find it; Apple claims the method is nameless, safe, and encrypted.

Moreover, current iPhone fashions which have Apple’s U1 ultra-wideband chip (the iPhone 11 and iPhone 12 households) allow a characteristic known as precision discovering, which guides you on to the AirTag with extra precision.

A single AirTag prices $29, however they’re additionally bought in packs of 4 for $99. When you order via the Apple retailer, you will get your AirTag engraved at no extra cost, however that service shouldn’t be accessible via different retailers.

Sadly for these excited to snag AirTags imminently, orders are already backed up two to 5 weeks in Apple’s on-line retailer. Once you would possibly get an AirTag is determined by whether or not you go for engravings; as of this writing, AirTags which can be engraved are estimated to ship as late as June 1, whereas AirTags that aren’t engraved might arrive as quickly as Might 3.

Along with the AirTags themselves, Apple is promoting quite a few AirTags equipment, like key rings and baggage tags that may home the units. They arrive in a variety of colours, like saddle brown, sunflower, pink, and blue. Lots of the equipment are made with companions Apple has labored with on iPhone or Apple Watch equipment up to now, like Belkin or Hermès.

As famous above, Apple can also be promoting a brand new purple variant of the iPhone 12 and iPhone 12 mini. At current, the purple iPhone 12 remains to be exhibiting its preliminary supposed supply date: April 30.

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