Tesla is wasting no time cashing in on excitement over the company’s forthcoming “full self-driving” software release, which was released in beta form to a small number of customers last week. Tesla has now raised the price of the FSD upgrade from $8,000 to $10,000.
Tesla has tinkered with pricing for the full self-driving package repeatedly over the last two years. In 2018, the package cost $3,000 at vehicle purchase time or $4,000 when purchased later. In 2019, Tesla briefly cut the price to $2,000, angering customers who had paid higher prices.