Is Amazon’s greatest pill its greatest?


Tablets are available in all method of worth factors and use instances. Some folks need giant screens for getting work achieved whereas others desire smaller shows for easy duties. The kind of pill you get relies upon closely on what you’ll use it for. The Amazon Fireplace HD 10 Plus is a 10-inch slate that straddles the border of entry-level and mid-range tablets. Although its fundamental goal is for having fun with content material, it’s received some work abilities, too. Discover out if it has the correct mix of options for you in Android Authority‘s Amazon Fireplace HD 10 Plus evaluate.

About this Amazon Fireplace HD 10 Plus evaluate: I used the Amazon Fireplace HD 10 Plus for seven days operating Fireplace OS 7.3, which relies on Android 9 Pie. The Amazon Fireplace HD 10 Plus evaluate unit was supplied to Android Authority by Amazon for this evaluate.

What you should know concerning the Amazon Fireplace HD 10 Plus

Eric Zeman / Android Authority

  • Amazon Fireplace HD 10 Plus (32GB with advertisements): $179.99/£129/€149
  • Amazon Fireplace HD 10 Plus (32GB with out advertisements): $194.99/£139/€159
  • Amazon Fireplace HD 10 Plus (64GB with advertisements): $219.99/£154/€179
  • Amazon Fireplace HD 10 Plus (64GB with out advertisements): $234.99/£164/€189

The Fireplace HD 10 Plus (2021) stands on the prime of the Amazon Fireplace pill lineup. Beneath it, you’ll discover the Fireplace HD 10 (2021), which has much less RAM and drops the wi-fi charging. There’s additionally Amazon’s Fireplace 8 sequence and the Fireplace 7 sequence. A separate line of Amazon Fireplace tablets is offered particularly for younger youngsters. They’re bought with a case and a safety plan.

The Fireplace HD 10 Plus is available in two primary variations, one with 32GB of storage and one other with 64GB of storage. You’ll pay $40 additional to double the storage, although it’s value noting that the pill helps microSD reminiscence playing cards as much as 1TB.

Learn extra: The most effective Amazon gadgets you should buy proper now

You’ll must determine if you wish to take care of advertisements. As with all Fireplace tablets, you may select your expertise — with or with out lock display advertisements. Going sans advertisements will price you $15 greater than should you select to view the lock display advertisements. A unique advert exhibits up on the lock display each time you wake the display. The advertisements additionally seem in a carousel on the house display. Personally talking, I believe $15 isn’t all that a lot additional to pay for the ad-free expertise.

Final, the productiveness bundle. You should purchase the Fireplace HD 10 Plus (32GB with advertisements) with a Bluetooth keyboard accent and a year-long subscription to Microsoft 365 beginning at $249.99. This package deal is supposed to enchantment to highway warriors.

Amazon sells its whole vary of Fireplace tablets through its web site, although they’re additionally out there from retailers reminiscent of Finest Purchase and Goal. I’ve even seen Fireplace tablets in Finest Purchase merchandising machines at airports.

Why decide the Amazon ecosystem?

Amazon Fire HD 10 Plus angled store

Eric Zeman / Android Authority

{Hardware} purchases nowadays are hardly ever made in a vacuum. There are some merchandise you should buy with out contemplating the bigger ecosystem at play, however most of the time you’re shopping for into the worldview of 1 firm or one other. Each ecosystem has strengths and weaknesses. What are Amazon’s?

The Amazon Fireplace HD 10 Plus is greatest loved with an Amazon Prime subscription. Prime, which prices $12.99 per 30 days or $119 per yr, is what offers you entry to Amazon Prime Video, Amazon Music, Amazon Photographs, and Amazon Youngsters Plus. Prime Video is Amazon’s video content material library which incorporates well-known films and tv exhibits, in addition to Amazon originals, reminiscent of Jack Ryan or The Boys. Amazon Music contains free listening to 2 million songs ad-free, plus hundreds of thousands of podcasts. Amazon Photographs means that you can retailer a vast variety of full-resolution pictures and Youngsters+ offers youngsters entry to kid-friendly books, films, and TV exhibits. Sure, you additionally get discounted transport.

Amazon Prime Video: Pricing, content material, and every part else you should know

The kicker, nevertheless, is that this: Prime subscribers can get all these Amazon options on the Apple iPad, common Android tablets, and even Microsoft slates. Apple, Google, and Microsoft have wonderful ecosystems and Amazon helps them totally along with its personal {hardware}.

With out Prime, Fireplace HD 10 Plus patrons can be restricted to third-party content material from the likes of Netflix, Hulu, and Spotify — all of which have their very own pricing fashions.

The whole lot you are able to do with a standalone Alexa speaker, you are able to do with the Fireplace HD 10 Plus.

Then there’s Alexa. Amazon Alexa is baked into the Fireplace HD 10 Plus. The whole lot you are able to do with a standalone Alexa speaker, you are able to do with the Fireplace HD 10 Plus. Partaking with Alexa is so simple as talking its title and asking a query or issuing a command. “Hey, Alexa, play Billy Joel” works simply positive to get some music going or a podcast taking part in. Furthermore, you may put the pill into Present Mode with a easy command and it’ll act like considered one of Amazon’s sensible hubs. This may be actually useful should you’re utilizing it within the kitchen to assist with a recipe.

In the event you’re already an Alexa family — that means you may have Alexa-powered audio system or gear in your house — it could be pure to choose the Fireplace HD 10 Plus for its Alexa integration.

However why decide Amazon’s {hardware} over these different ecosystems? Price and comfort. For Prime subscribers, you get quite a lot of content material for “free” on the Fireplace pill by way of your present membership, which suggests you received’t essentially must depend on different apps (which price extra money) for content material.

What’s the Fireplace HD 10 Plus like to make use of?

Amazon Fire HD 10 Plus on coffee table

Eric Zeman / Android Authority

The Fireplace HD 10 Plus will get its title from the display. The IPS LCD panel measures 10.1-inches and presents 1,920 x 1,200 Full HD+ decision in a 16:10 facet ratio. Amazon says the display is protected by aluminum silicate, however the firm received’t say whether it is Gorilla Glass or not (which suggests it isn’t). The Fireplace HD 10 Plus and Fireplace HD 10 share the very same show.

The decision means textual content and icons on the display seem clear and sharp. It’s a giant step up from the HD+ decision on different Fireplace tablets such because the Fireplace HD 8 Plus, for instance, which solely pushes 1,280 by 800 pixels. The HD 10 Plus’ display is just not as sharp as competing screens from Apple and others, and the display brightness could possibly be higher. It’s greater than sufficient for indoor use, however introducing any quantity of daylight challenged visibility. I observed loads of glare outdoor, which might make studying books, for instance, a tougher job. Watching films at night time in a darkish room, the display seems to be good. Total, it’s a mean display that’s serviceable at this worth.

The Fireplace HD 10 Plus is a primary pill. Fittingly, it handles the fundamentals nicely.

The remainder of the {hardware} is pretty vanilla when it comes to design and performance. A soft-touch, matte black end referred to as Slate is the one colour choice out there, and it’s unique to the Plus model of the Fireplace HD 10. It seems to be extra grey than black. The soft-touch materials, which kinds the whole rear panel and aspect edges, makes the pill simpler to carry onto. The feel lends some grip, but it surely collects fingerprints within the worst method. It’s additionally very laborious to wipe clear because of the nature of the fabric.

Amazon Fire HD 10 Plus side edge

Eric Zeman / Android Authority

The match and end are positive for a $180 pill and the {hardware} is mild and simple to make use of. Meaning holding it for hours to look at films or learn books isn’t a hassle. Different entry-level tablets, such because the Samsung Galaxy Tab A7 and the Lenovo Sensible Tab M10, have larger high quality {hardware} thanks partly to metallic parts, and they’re simply as simple to carry and use.

The USB-C port and headphone jack are discovered on the aspect edge, whereas stereo audio system are situated on the highest and the microSD card slot is tucked into the underside.

The Fireplace HD 10 Plus is a primary pill and handles the fundamentals nicely. It doesn’t actually do something to face out from the gang, however that’s all a part of the enchantment.

What’s Fireplace OS?

Amazon Fire HD 10 Plus home screen with app suggestion

Eric Zeman / Android Authority

The Fireplace HD 10 Plus runs Fireplace OS 7.3. Amazon’s Fireplace OS is a fork of Android 9 (sure, Android 9); generally it hardly appears like Android in any respect.

Within the easiest phrases, Fireplace OS shares its basis with Android. The most important differentiator is the companies. The place most Android gadgets depend on Google Providers, Fireplace OS gadgets depend on Amazon Providers. This implies you’ll discover apps within the Amazon Appstore, slightly than the Google Play Retailer. It additionally implies that core apps, such because the browser, mapping, messaging, e-mail, and extra are dealt with by Amazon’s apps slightly than Google’s. Fireplace OS runs Android apps, however not all Android apps can be found to Fireplace OS through the Amazon Appstore. For instance, Google apps are usually not.

In the event you’re hardcore, gung-ho about operating your favourite Android apps on the Amazon Fireplace HD 10 Plus, they usually’re not within the Amazon Appstore, you may sideload them through APK (0r go one additional and set up Google Play companies), although we don’t anticipate all customers would really feel comfy doing that. You needn’t fear about it an excessive amount of, although, as a big proportion of Android apps run simply positive on the Fireplace HD 10 Plus. That features your favorites, reminiscent of Netflix, Spotify, and, sure, Sweet Crush.

Associated: Find out how to set up Google Play on Amazon Kindle Fireplace tablets

Is Fireplace OS usable? Certain. At its core, Fireplace OS is about getting you to the content material you need. And it does that nicely.

The house display is made up of three separate panels which can be accessible carousel-style by swiping left and proper. The central Dwelling panel exhibits your apps in addition to a widget that highlights new apps. Fortunately you may dump the widget should you don’t need it to take up house. Swiping up exhibits your whole app library.

The left-most dwelling panel is named For You and is full of e-book, app, video, information, and film suggestions. The appropriate-most dwelling panel is your Library, which shops any books, movies, or audiobooks you’ve bought from Amazon.

Some recognizable UI components of Android are current. For instance, the three buttons on the backside of the display for navigating again, dwelling, and switching apps. The notification shade and Fast Settings menu are intact, as is the total settings menu.

I like that you would be able to arrange child profiles, which whittle again the options out there to little fingers, reminiscent of entry to the total content material library, which could comprise adult-themed films or books.

I discovered Fireplace OS 7.3 to be considerably buggy. There have been some odd moments when the display would simply merely go black and refuse to show again on for 30 seconds. This conduct continued over a number of weeks.

Fans may really feel restrained or held again by Fireplace OS, however the way in which content material is saved entrance and heart will enchantment to youngsters and older customers.

Seasoned or fanatic Android customers may really feel restrained or held again by Fireplace OS, notably with out the Google Play Retailer. Common Android, or iPadOS for that matter, are extra versatile in what they permit you to do with the house screens.

Older customers (considering grandparents) or youngsters, alternatively, who could not have used any tablets earlier than, may discover the pared-down consumer interface extra to their liking, because it locations content material entrance and heart.

Is battery life any good?

Amazon Fire HD 10 Plus battery level

Eric Zeman / Android Authority

Amazon doesn’t say how large the battery is, however it’s rated for 12 hours of battery life. Twelve hours of lively display time is strictly what the Fireplace HD 10 Plus delivers. I discovered the pill persistently met Amazon’s rated run time irrespective of how I used the pill.

Standby time seemingly lasts eternally. You possibly can simply set the pill apart for every week and uncover that the battery life hasn’t drained in any respect whereas not in use. That’s helpful should you neglect to cost it.

Talking of which, charging the pill takes eternally. Utilizing the included 9W charger means you’ll must plug in for 4 entire hours to get the pill charged from 0{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} to 100{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24}. Even charging from 50{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} to 100{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} takes a number of hours.

One of many fundamental additions to the Amazon Fireplace HD 10 Plus over the usual HD 10 variant is help for Qi-based wi-fi charging. There are many choices for appropriate chargers, however Anker makes a customized charging dock for it ($50) that acts as a stand. This dock prices at 15W and can shave half-hour off the whole charging time. For my cash, that’s not fairly value it.

Fortunately the pill doesn’t want charging all that always.

How highly effective is the Amazon Fireplace HD 10 Plus?

Amazon Fire HD 10 Plus in the hand

Eric Zeman / Android Authority

The Amazon Fireplace HD 10 Plus is powered by a 2.0GHz, octa-core MediaTek Helio P60T processor with 4GB of RAM. The usual Fireplace HD 10 has the identical processor however solely 3GB of RAM.

Associated: Find out how to flip your Amazon Fireplace pill into a wise dwelling management hub

I’d name the pill simply responsive sufficient. It doesn’t really feel quick, but it surely doesn’t really feel gradual both. Swiping between dwelling screens is generally fluid, and nearly all of apps open with respectable pace. Bigger apps, reminiscent of video games, have been a bit slower to open and didn’t run fairly as easily. The digital camera app, as an example, was a janky catastrophe. The identical goes for Microsoft 365, which ran slowly on the pill — that doesn’t bode nicely for would-be cellular employees.

With much less RAM, the usual Fireplace HD 10 is probably not fairly as fast on its toes. One thing to remember should you’re hoping to avoid wasting money.


Amazon Fire HD 10 Plus camera

Eric Zeman / Android Authority

  • Stereo audio system: The stereo audio system situated on the highest edge positive do push quite a lot of air. You possibly can set them to crazy-loud ranges, however the sound suffers for it. The audio system sound their greatest at center volumes. Dolby sound is on board, however I’ve heard higher Dolby efficiency on different tablets.
  • Cameras: Each cameras are undeniably dangerous. There’s a 5MP shooter on the again and a 2MP shooter on the entrance. Your nonetheless photographs and video chats alike will probably be a darkish, grainy mess.
  • Productiveness: The productiveness bundle from Amazon ($250) features a Bluetooth keyboard and, extra importantly, a year-long subscription to Microsoft 365. With these further instruments, you may get work achieved on the pill should you depend on Workplace as your productiveness platform. Microsoft 365 contains Outlook, Phrase, Excel, and PowerPoint, which needs to be sufficient for individuals who want Microsoft for work. As with most tablets, a keyboard is important for actual productiveness. The one Amazon has on provide within the productiveness bundle is respectable sufficient for punching by way of emails, however I wouldn’t need to write a number of thousand phrases about tablets on it. Keep in mind that iPads and Android tablets can run Microsoft 365, too, as after all can Microsoft {hardware}. Primarily based on the sluggish efficiency of Microsoft 365 on the Fireplace HD 10 Plus, I’d suggest one other pill for working. Furthermore, should you want Google Providers to get your work achieved, you’ll want to take a look at tablets aside from the Fireplace HD 10 Plus.

Amazon Fireplace HD 10 Plus specs

Amazon Fireplace HD 10 Plus

Amazon Fireplace HD 10 Plus:

10.1-inch IPS LCD
1,920 x 1,200


Amazon Fireplace HD 10 Plus:

2.0GHz octa-core MediaTek


Amazon Fireplace HD 10 Plus:



Amazon Fireplace HD 10 Plus:



Amazon Fireplace HD 10 Plus:



Amazon Fireplace HD 10 Plus:

As much as 12 hours
Qi wi-fi charging


Amazon Fireplace HD 10 Plus:

Twin-band Wi-Fi
Bluetooth 5
3.5mm headphone jack


Amazon Fireplace HD 10 Plus:

247 x 166 x 9.2mm


Amazon Fireplace HD 10 Plus:


Worth and competitors

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Amazon Fireplace HD 10 Plus pill

The Amazon Fireplace HD 10 Plus pill is a step up from the 8-inch mannequin because of its bigger, pixel-rich show, speedier processor, and stellar battery life.

Calculating the worth query is dependent upon your dedication to Amazon Prime. Many individuals subscribe to Amazon Prime for the free transport alone and by no means use the content material advantages. Some use Prime for each transport and content material. It’s the latter group that Amazon is focusing on with its Fireplace HD tablets. Whichever camp you fall into, the Fireplace HD 10 Plus requires Prime to achieve its full potential, which is what will get you entry to Amazon’s huge library of content material. Meaning Amazon Prime Video, Amazon Music, Amazon Photographs, and Youngsters Plus. Amazon Prime prices $119 per yr. Add that to the value of the HD 10 Plus and abruptly it’s a special story, isn’t it?

In the event you’re already bought on Prime, at $180 for 32GB with advertisements, the entry-level mannequin is a strong piece of {hardware} for consuming content material. I believe it’s value paying the additional $15 to get an ad-free expertise. Even then, $195 isn’t a nasty chunk of change for this display and battery life.

Associated: The most effective low cost tablets

Essentially the most important rivals to the Fireplace HD 10 Plus come from Amazon itself. Primarily, there’s the stepped-down Fireplace HD 10 ($149). The HD 10 loses 1GB of RAM and wi-fi charging, and is available in extra colours, however is in any other case equivalent to the ten Plus. In the event you’re searching for one thing even smaller and cheaper, you may select between the Fireplace HD 8 ($89) and Fireplace HD 7 ($49) fashions. These reasonably priced tablets from Amazon get you entry to the identical content material, albeit with smaller shows and slower efficiency.

In the event you’re particularly searching for a child, don’t neglect to take a look at Amazon’s kid-focused tablets, which are available in 7-, 8-, and 10-inch fashions. The 8-inch mannequin ($139) is an efficient steadiness for youths, who can profit from the smaller type issue.

The most important competitor to the Fireplace HD 10 Plus comes from Amazon itself.

Then there are low-cost Android tablets to contemplate. A lot of the price range fare that’s within the basic worth vary contains rivals such because the Lenovo M10 HD ($129) and the Samsung Galaxy Tab A7 ($229). These are strong tablets, and the Lenovo M10 HD even acts like a Google Nest show with its included dock.

You’d must spend at the very least $300 to get an entry-level iPad ($329). In the event you’re severe about entry to hundreds of thousands of apps, Google companies, and Apple’s wider ecosystem, that’s what you’ll must spend. You’ll additionally get a extra versatile dwelling display expertise, in addition to dramatically speedier efficiency and a strong software program dedication from Apple. The Microsoft Floor Go 2 ($399) is even pricier, however offers you full Home windows.

It’s value remembering once more that Prime subscribers can get the entire aforementioned companies on these different tablets through the iTunes App Retailer, Google Play Retailer, and Home windows Retailer, so it actually boils right down to how a lot you need to pay for the {hardware} and the way versatile you want it to be. Amazon’s tablets are the least adaptable of the bunch because of Fireplace OS.

Amazon Fireplace HD 10 Plus evaluate: The decision

Amazon Fire HD 10 Plus rear panel

Eric Zeman / Android Authority

So far as Amazon tablets go, the Fireplace HD 10 Plus is the cream of the crop. It’s received the very best display, strong battery life, and the very best efficiency you may get from an Amazon pill, and it’s out there at worth factors starting from $180 to $250 relying on the choices you select. To get probably the most from the pill, you’ll additionally want Amazon Prime, which prices one other $119 per yr. That’s what offers you entry to free films, music, and picture storage.

The Amazon Fireplace HD 10 Plus doesn’t make sense for everybody, notably those that depend on Google Providers for his or her e-mail or work. Fireplace OS could also be Android below the hood, but it surely depends on Amazon Providers and thus isn’t the best choice for these invested in Google. On the flip aspect, Amazon partnered with Microsoft to ensure that Workplace customers have entry to their work apps on the Fireplace HD 10 Plus.

In the event you completely will need to have entry to Google, Amazon’s Fireplace tablets are usually not for you.

In the event you’re searching for an Amazon pill, that is the one we suggest. Certain, it’s bigger and costlier than the opposite fashions from Amazon, however the display and battery life are well worth the added bulk and expense. You could possibly save your self $30 and go together with the usual Fireplace HD 10, however I fear about what the decrease quantity of RAM may imply for efficiency.

In the event you want extra flexibility out of your pill, notably in terms of apps, you might be higher served by a barely costlier slate operating full Android and even iPadOS. These will set you again extra, however pay dividends in terms of efficiency and getting work achieved.

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