Samsung no-showed on its main Exynos 2200 launch and gained’t say why

Patrick

Samsung / Ron Amadeo

So here is a loopy story. Samsung was speculated to have an enormous SoC launch at this time, however that launch didn’t occur. Samsung did not cancel or delay the occasion. The January 11 date was introduced, and we even wrote about it, however when the time for the occasion got here, nothing occurred! Samsung pulled a no-call no-show for a significant product launch. It is the top of the day now, and the corporate has but to reply to what should be a whole bunch of press inquiries which can be no-doubt flooding its e mail inbox, together with ours! Samsung stood up your entire tech trade, and now it will not say why. No person is aware of what’s going on.

Samsung's promotional tweet.
Enlarge / Samsung’s promotional tweet.

Samsung

The Exynos 2200 was (?) shaping as much as be a significant launch for Samsung. It’s, in any case, the primary Samsung SoC with the headline-grabbing characteristic of getting an AMD GPU. The 2 corporations introduced this deal a 12 months in the past, and we have been giddy about it ever since. The Exynos 2200 is (or was) going to debut within the Galaxy S22. That launch occasion is presently scheduled for February 8, assuming Samsung does not ghost everybody once more.

Samsung introduced the Exynos 2200 occasion simply 12 days in the past, saying, “Keep tuned for the subsequent Exynos with the brand new GPU born from RDNA 2. January 11, 2022.” (RDNA 2 is an AMD GPU structure). Along with a tweet from the official, verified, @SamsungExynos account, the corporate additionally lower a promo video ending with the January 11 2022 date. You’ll be able to still watch it at archive.org. The closest factor Samsung has finished to speak concerning the standing of the Exynos 2200 is to delete its tweets selling the present.

With no official phrase on what’s going on, we will solely flip to the rumor mill for solutions, which is presently on hearth. It’s best to take this subsequent bit with a grain of salt, however on January 10—earlier than it was clear there can be no Exynos occasion—plugged-in Samsung leaker Ice Universe tweeted that “Samsung postponed the discharge of Exynos2200.” One other leaker, Dohyun Kim claims Exynos 2200 might be faraway from the Galaxy S22 lineup fully. Somewhat than the same old cut up of Exynos for some areas and a Qualcomm Snapdragon chip for different areas, each Galaxy S22 would use a Snapdragon chip. How Samsung might ever do that a month earlier than launch is unclear, however we’ll need to see what the precise S22 ship date is.

Samsung’s Exynos division has struggled for years, and the AMD deal was speculated to be its huge comeback. An thrilling, highly effective GPU with desktop Radeon branding would have turned heads. Samsung’s advertising workforce was already pushing the gaming angle, although, and this might be a clumsy advertising job since not each area would have gotten the Exynos chip.

With all the pieces that is occurring on the planet, saying a delay would have been No Large Deal. However I’ve by no means seen a significant tech firm simply not present as much as its personal occasion. As an alternative of a comeback, it is a new low for the Exynos division. We’ll replace this text if Samsung ever will get its act collectively and makes an announcement. We’re all ready.



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