Samsung tries to woo iPhone customers with a browser-based Galaxy take a look at drive

Patrick

Samsung has launched a brand new web site to provide iPhone customers “a bit of style of Samsung” from their cellular browser. When visited on an iPhone, the positioning prompts customers so as to add it to their cellphone’s house display screen, after which it turns right into a shortcut to a simulated Samsung Galaxy machine. The location seems to be the work of Samsung New Zealand, MacRumors studies.

The expertise is perhaps restricted, however it’s a neatly designed bit of promoting. Open up the digital camera “app” and a video will robotically play that includes influencer Logan Dodds, who describes Samsung’s digital camera app options within the interface round him. Poke across the different “apps” within the house display screen and Samsung fortunately markets its cellphone’s different options and equipment, whereas textual content messages and even a pretend cellphone name define others.

A tooltip from the settings app.
Screenshot: iTest.nz

There are pretend contacts within the message app to textual content.
Screenshot: iTest.nz

There are additionally a few Easter eggs thrown in if you happen to dig a bit of deeper. I notably preferred discovering the “Associates with children” contact within the textual content message app, who sends you garbled nonsense everytime you ship them a message. Pry an excessive amount of into the settings app and also you’ll be proven a tooltip that reads, “We’ve simplified the settings menu expertise, simply so our developer might have a lunch break.”

Samsung is focusing on the expertise squarely at iPhone customers. Attempt to go to the positioning with one other Android cellphone and also you get a message that claims, “You’re on Android already,” whereas if you happen to attempt to go to utilizing a desktop browser the positioning offers you a QR code to scan along with your iPhone. Sure, it’s finally only a bit of promoting, however it’s extra artistic than most different smartphone adverts on the market.

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