Samsung’s latest special edition phone is a BTS-branded Galaxy S20 Plus

Patrick

Samsung is no stranger to themed special-edition smartphones, having offered Galaxy phones emblazoned with Batman logos and Star Wars themes in the past. The latest collaboration is a Galaxy S20 Plus BTS Edition, with a matching set of Galaxy Buds Plus to go with it.

The Galaxy S20 Plus BTS Edition looks like Samsung’s regular flagship, but with a unique iridescent purple exterior (the color is heavily associated with the K-pop group) that has a BTS logo on the back and the band’s heart iconography on the camera array.

The BTS Edition of the phone also includes BTS-inspired Android themes, along with a preinstalled copy of the Weverse app (a social media platform used by BTS band members to communicate with fans and share content). Lastly, photo cards of the band are included in the similarly BTS-themed box. It’ll cost $1249, or $50 more than the retail price of the standard S20 Plus.

The Galaxy Buds Plus BTS Edition, on the other hand, are purely a cosmetic change, switching the standard hues for a pair of BTS-purple earbuds and a charging case, along with decorative BTS and heart icons on each of the earbuds. The Galaxy Buds Plus BTS Edition will cost $199, also a $50 increase over the price of the standard edition.

In order to sweeten the deal for fans, Samsung is offering a free BTS poster for anyone who preorders the branded S20 Plus or the Galaxy Buds (customers who preorder both will receive two posters). Additionally, preordering the Galaxy S20 Plus BTS Edition will get customers a 50 percent discount on the matching Galaxy Buds, while preorders for the Galaxy Buds will include a BTS-themed wireless charger (it’s also purple).

The BTS Edition Galaxy S20 Plus and Galaxy Buds Plus will be available on Samsung’s website and Amazon starting on July 9th — the seventh anniversary of the BTS ARMY fan collective — with preorders beginning on June 19th.

Update June 15th, 1:10pm: Added pricing information for the BTS Edition Galaxy S20 Plus and Galaxy Buds Plus.



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