The Apple iPhone 12 household is a bona fide success. Six of the highest 10 smartphones offered globally in January, 2021, had been Apple units, with the iPhone 12 Professional Max main the way in which in recognition within the US. That tells us one thing: individuals do the truth is need big-screened units with succesful cameras. The truth is, demand for the iPhone 12 collection can be anticipated to stay sturdy via the third quarter forward of the iPhone 13’s fall debut.

Nothing seems to be poised to steal the iPhone 12 Professional Max’s mojo, a minimum of not but. Android telephone makers have flooded the market throughout the early months of 2021 with compelling flagship fare. There’s the Samsung Galaxy S21 Extremely, the Oppo Discover X3 Professional, the OnePlus 9 Professional, and the Xiaomi Mi 11 Extremely, amongst others.

What concerning the iPhone 12 Professional Max makes it so fashionable? Is it the superior triple digicam system, the speedy efficiency, or the wonderful battery life? It may very well be any of this stuff. The true query is: is it nonetheless price shopping for right now? Six months after its preliminary launch (November 13, 2020), discover out what’s good and what’s unhealthy about Apple’s top-tier flagship on this iPhone 12 Professional Max evaluate revisited.

Apple iPhone shopping for information: Which iPhone is best for you?

The nice


iPhone 12 Pro Max side rails in hand 2

Credit score: David Imel / Android Authority

Apple’s do-it-yourself silicon is difficult to beat. The iPhone 12 Professional Max has the corporate’s A14 Bionic processor inside, which is the corporate’s high cellular chip. The iPhone 12 Professional Max was a complete beast when it launched and it nonetheless is to at the present time. Every thing concerning the telephone’s efficiency has remained top-notch.

In a head-to-head take a look at Android Authority carried out final fall, the Apple iPhone 12 (not the Professional mannequin, however with the identical processor) simply smoked the Samsung Galaxy Observe 20 Extremely. The Apple telephone constantly outperformed Samsung’s flagship when it comes to each CPU and GPU. Granted, the Observe 20 Extremely was a Snapdragon 865 system. Qualcomm’s Snapdragon 888, which powers a variety of 2021 flagships, is a technology sooner than the 865 — however Qualcomm didn’t shut the hole. The iPhone 12 Professional Max nonetheless handily beat an 888-toting Samsung Galaxy S21 in our Velocity Check GX testing.

The Apple iPhone 12 Professional Max is simply as blazing quick six months on because it was on day one.

Nothing has modified concerning the iPhone 12 Professional Max’s efficiency since day one. Even after a number of software program updates, it’s simply as quick, simply as clean, and simply as highly effective because it was on launch day. That’s the way in which we prefer it. Furthermore, it’ll stay that manner. Apple units are inclined to retain their efficiency profile for an extended time frame when in comparison with their Snapdragon-equipped rivals. In different phrases, the iPhone 12 Professional Max will proceed to carry out properly for years.

Battery life

Battery lifetime of the bigger iPhone 12 Professional continues to be glorious. I can’t kill this telephone. The iPhone 12 Professional Max has a bigger battery than the usual iPhone 12 Professional, and it reveals. Not solely am I getting a full day, however I’m additionally getting one and a half days of battery — a minimum of — between costs. Even on days after I use the telephone intensely (streaming video for hours), it has 40{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} left within the tank come midnight.

The iPhone 12 Professional Max outlasts a lot of the competitors.

Generally telephones will present a small hit to most battery life by the six-month mark. Not so with the Apple iPhone 12 Professional Max. It’s nonetheless going sturdy and outlasting a lot of the competitors. We all know that Apple tweaks its software program over time to assist keep battery life on older telephones. We count on the iPhone 12 Professional Max will keep strong battery life for a while.


Apple’s triple digicam association produces a few of the highest high quality photographs obtainable from a cell phone. Time hasn’t modified that. Granted, the Galaxy S21 Extremely now challenges Apple, however Apple remains to be within the battle. Extra to the purpose, the iPhone 12 Professional Max, with its large predominant sensor and highly effective telephoto lens, remains to be a category chief.

Listed here are some latest samples so that you can take a gander at:

You’ll word sharp focus, good publicity, and correct white steadiness/coloration all through. Need to see extra from the iPhone 12 Professional Max digicam? Take a look at our shootouts under.

iPhone 12 Professional Max digicam shootouts:

Software program

iOS isn’t for everybody, to make sure, however given its recognition, you possibly can’t write it off. iOS 14 is among the many strongest upgrades to iOS but, and one which makes the platform behave extra like Android than ever.

For instance, iOS 14 helps app widgets. I do know, I do know, Android has from the early days, however follow me right here. Many of the widgets I’ve tried have labored properly and been easy to arrange. Not each first- or third-party app has a widget, and that’s a little bit of a disgrace. I’d like to see much more widgets from app builders.

iOS 14 additionally (lastly!) has an app drawer of types.

iOS 14 additionally (lastly!) has an app drawer of types. The App Library, because it’s referred to as, is the far right-most dwelling display panel and it incorporates all of the apps put in on the telephone. That is one other characteristic that’s been obtainable to Android units for the reason that starting. Helpfully, Apple has organized them by utilization/kind and it does a superb job of robotically categorizing them. I discover myself utilizing the App Library increasingly more to entry apps, fairly than simply use the house display icons.

Siri nonetheless isn’t pretty much as good as Google Assistant (will it ever be?), however Siri Ideas have gotten higher over time and I now discover them fairly helpful. Seen whenever you pull down on the house display, they usually counsel an app or an motion proper as I’m fascinated about it. It’s form of eerie.

Final, Apple delivered higher software program assist to its units than simply about another system maker available in the market. Telephones which might be years outdated are nonetheless in a position to run the most recent model of iOS. For instance, in accordance with information from Apple, 86{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} of all telephones launched within the final 4 years are working iOS 14.

For these coming from an Android system, iOS 14 makes for the simplest transition so far.

The not so good


iPhone 12 Pro Max side rails

Credit score: David Imel / Android Authority

The iPhone 12 Professional Max nonetheless seems to be good, nevertheless it actually doesn’t really feel good. The telephone has a stainless-steel band that wraps across the total periphery, whereas Apple’s proprietary “ceramic defend” protects the telephone from breakage. It’s an aesthetic, if conservative, look in right now’s market. Toss in an IP68 ranking and also you’ve bought a reasonably powerful telephone. It could actually deal with minor bumps and bruises simply positive, in addition to an unintentional dunk within the pool. That’s all good.

Associated: One of the best Apple iPhone 12 Professional Max circumstances you should buy

What’s not good? The vertical aspect rails. The telephone has sharp edges back and front the place the steel and glass meet at perpendicular angles. Mixed with the telephone’s sheer dimension, it’s a literal ache to have in your pocket. I can’t inform you what number of occasions I’ve uncomfortably jammed my leg when shifting round with the iPhone 12 Professional Max in my pocket. As I famous, I just like the look of this design quite a bit. Virtually talking, nevertheless, it’s uncomfortable irrespective of how you utilize the telephone. Consolation is necessary.

Right now’s Android flagships are, by and enormous, smoother and extra comfy with regards to every day use. I’m pondering the liquid Oppo Discover X3 Professional. Svelte is sweet.


iPhone 12 Pro Max screen with neon 1

Credit score: David Imel / Android Authority

The iPhone’s display is loads vibrant, affords positive decision, and handles most content material simply, however there are two main sticking factors I can’t ignore now that we’re one-third of the way in which via 2021.

First, the notch. No different main flagship is delivery with a notch, not anymore. Samsung, OnePlus, Oppo, Xiaomi, and others have all moved to punch-hole designs for his or her shows. The punch-hole is a way more elegant option to handle the user-facing digicam. It’s far much less apparent, significantly when watching video. The notch on the iPhone 12 is a critical bummer. In fact, Apple isn’t solely sticking the selfie digicam in that notch, it’s additionally bought its high-tech Face ID sensors in there. Rumors counsel the notch will get barely smaller within the iPhone 13, however it’ll nonetheless be there. I’m strongly hoping this isn’t the case.

The notch on the iPhone 12 is a critical bummer.

Second, the display’s pace. Most 2021 Android flagships (and even a strong handful of 2020 flagships) sport 120Hz high-speed shows. The iPhone 12 Professional Max show includes a 60Hz refresh fee. The distinction is most seen when scrolling up and down web sites, lists, or different vertical content material. Granted, the iPhone 12’s show is clean for a 60Hz panel, nevertheless it doesn’t fairly match the great thing about right now’s 120Hz panels. Right here’s hoping the iPhone 13 show makes the bounce to 120Hz.


There’s no query the iPhone 12 Professional Max is an costly piece of {hardware}. It begins at $1,099 for the 128GB model and runs as much as $1,199 for the 256GB mannequin and $1,399 for the 512GB variant. You will get respectable offers from US carriers, however the uncooked pricing from Apple stays unchanged until you might have a trade-in.

Samsung’s Galaxy S21 handsets are priced equally to the iPhone 12 household. That’s excellent news for Apple. Different competing units, such because the $969 OnePlus 9 Professional, are available in a bit beneath the 12 Professional Max’s value, whereas others such because the ~$1,500 Xiaomi Mi 11 Extremely blow proper previous it. Suffice it to say, if you would like probably the greatest telephones available on the market, you’re going to wish to pony up the money. The usual iPhone 12 Professional prices $999 in the event you don’t thoughts the smaller display and battery.

Charging pace

Whereas the iPhone’s battery life holds up, the charging speeds are among the many slowest within the flagship market. The telephone helps wired charging as much as 20W and wi-fi charging as much as 15W. That’s provided that you purchase Apple’s chargers, which aren’t included with the telephone. When you use a third-party, Qi-based charger your wi-fi charging pace is proscribed to a pokey 7.5W. Utilizing the elective Apple wall charger will internet you roughly a 50{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} cost in about half-hour.

See additionally: One of the best iPhone chargers

Nearly all of Android flagships can cost from 0{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} to 100{2d266c2b7f7b21b9d5247541775384085ff4c78fbe34d1f6195ea0b207eacd24} in 40 to 50 minutes. The Xiaomi Mi 11 Extremely, for instance, sports activities 67W wired and wi-fi charging and goes from empty to full in simply 41 minutes. And the quick charger is included within the field.

Apple must up its charging sport massive time.

Apple iPhone 12 Professional Max evaluate revisited: The decision

iPhone 12 Pro Max back with neon 1

Credit score: David Imel / Android Authority

To be absolutely clear, the iPhone 12 Professional Max is my every day driver for the time being. I’ve used it because it went on sale final November. Earlier than that, I used to be on a Google Pixel 4 XL for a yr.

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After utilizing this telephone for six months, it’s simple to see why the telephone is so profitable for Apple. It covers all of the fundamentals after which some. It affords high-quality {hardware} that’s powerful and constructed properly, it has a few of the finest efficiency of any system, packs battery life that competes with most flagships, and snaps a very good photograph. Positive, there are some detractors, such because the gawky design, gradual display, and excessive price ticket, however different telephones endure from these identical points.

From my perspective, the iPhone 12 Professional Max has utterly lived as much as its promise. The problems I’ve famous above had been there when it first went on sale. Six months hasn’t modified the equation in any respect. When you’re available in the market for an iPhone and need the most important display, the highest-quality digicam, and one of the best battery life you will get, the iPhone 12 Professional Max is the one possibility for you.

iPhone 12 Professional Max

The iPhone 12 Professional Max delivers blazing-fast efficiency, 5G connectivity, a top-tier triple digicam, and far more.

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