Ten years ago, launching a website required a sizable chunk of money, quite a bit of time, and a technical savvy only possessed by a small percentage of business owners. Today, the widespread use of the Internet has changed the landscape of online marketing. If you want to have an edge over your competitors, an online presence is more than just a luxury-it’s an absolute necessity.
But what about blogs? These days, it seems like every business has one of those, too. Often written in a breezy, “from me to you” format, blogs can run the gamut from opinionated editorials to procedural guides to lists of product benefits. Many busy website owners choose to outsource their blog content to freelance copywriters, providing their customers with relevant, informative content that also entertains. Konseling Online But with 39 million blogs currently live, their prevalence begs the question: what’s in it for the blogger?
The answer: plenty. Churning out blog content provides your business with an abundance of benefits:
- Encourages a community feel. The casual tone of most blogs, paired with the commentary function often included, creates an interactive environment and back-and-forth dialogue among users. This sense of camaraderie prolongs the length of customers’ visits and encourages them to come back more often.
- Lets your personality shine. Any website can sell candles. Lowongan Kerja But when the products are paired with helpful blog articles on proper burning techniques, candle-making activities, and decorating ideas, the company will seem more credible and reliable in the eyes of potential customers.
- Increases search engine rankings. Yahoo, Google, and other search engines feast on fresh, dynamic content and external links. With new blogs and commentary added on a regular basis, along with strategic interlinking, your website will be more appealing to the search engines. Your net gain: a more prominent presence within search results and an increased flow of qualified traffic.
- Provides you with a cheap (or free!) marketing tool. With dozens of free or low-cost blogging applications, such as Blogspot and WordPress, you can have an active blog in a few short minutes. If you’ve got the time, you can write and publish your own articles for free, or consider investing in a freelance copywriter to provide your blog content. Remember, originality is key: regurgitating content posted elsewhere could prompt search engines to blacklist your site.
Enhancing your website with blog content can be an easy, cost-effective way to market your product or service, create a rich and interactive community, and infuse your business with personality. The best part is, you don’t have to be a programmer or tech expert-anyone can become an expert blogger with a little time and practice.
Melissa Rudy is a full-time freelance writer with Words by Melissa in Cincinnati, Ohio. Melissa provides a wide range of businesses with web page copy, articles, product descriptions, brochures, postcards, press releases, and other marketing collateral for web and print. She holds a Bachelor of Arts in English Literature with a minor in Journalism. Prior to launching her freelance writing business, Melissa spent 5 years as an E-Commerce Content Manager and 3 years as a Technical Writer for a software company.