Chinese language smartphone maker Xiaomi is constant to submit strong development. After overtaking Apple because the quantity two smartphone vendor on the planet within the second quarter of 2021, it’s now develop into the highest vendor in Europe for the primary time, in keeping with new figures from Technique Analytics.

Xiaomi overtook Samsung to take the highest spot in Europe, with 12.7 million telephones shipped in Q2, up 67.1 p.c year-on-year. Samsung’s shipments fell 7 p.c in that very same interval to 12 million models, although the Korean firm stays the world’s greatest telephone vendor.

General smartphone shipments in Europe elevated in 2021 because of post-COVID restoration, say Technique Analytics’ researchers, with Apple additionally exhibiting first rate development. The iPhone maker was up 15.7 p.c in comparison with 2021 because of robust curiosity within the iPhone 12.

Smartphone cargo figures for Europe within the second quarter of 2021.
Picture: Technique Analytics

Xiaomi’s give attention to worth, although, appears to have helped broaden its enchantment in Europe. “Xiaomi has seen nice success in Russia, Ukraine, Spain and Italy amongst others and located clients looking forward to its Mi and Redmi sequence of characteristic wealthy, worth smartphones,” mentioned Boris Metodiev, affiliate director at Technique Analytics, in a press assertion.

Xiaomi’s development has additionally been assisted by the demise of Huawei, which continues to vacate the European market after its telephones misplaced entry to Android and Google providers in 2019.

In one in every of our current opinions of Xiaomi’s {hardware}, wanting on the firm’s flagship Mi 11, we have been impressed by the telephone’s worth. “It prices lower than the $799 Galaxy S21 in markets the place it’s bought, however in some ways, it has extra in widespread with the $1,199 S21 Extremely,” famous reviewer Sam Byford. “My greatest takeaway from the Mi 11 is that Samsung is fortunate Xiaomi doesn’t promote telephones within the US.”

Maybe, buoyed by its success in Europe, Xiaomi will now be contemplating a US invasion.

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